What is your role in creating sustainable lifestyles in Europe in the future?
I want to measure behaviour.
As an ethnographer and designer, I'm burning to document and visualise to Europeans how their behaviours make a difference.
Once positive actions and behaviours can be measured and visualised in numbers and graphs then more traditional decision makers can be convinced about the direction citizens and society are moving into and act accordingly, fx by making more bold policy making.
Without a method to measure how people react in relation to new ways to use electricity, sort waste, make urban gardens, invest in solar panels, etc., the politicians and companies will develop the sustainable future blindfolded.
My role is to spearhead a new way to measure human behaviour to make new sustainable pilot projects (from testing new technology to testing new local policies) more evidence-based for scaling faster.