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Dr. Yingying Zhang - CUNEF

Location: Madrid, Spain

Areas of Interest

How to exploit and explore innovation from humanistic approach? How organizations could sustainably develop, growth and manage their stakeholders with their constant knowledge creation? 

What is your role in creating sustainable lifestyles in Europe in the future? 

As an academic experienced in business and management, I pursue research, training and help society in general business community in concrete to develop sustainable innovation strategy within a global world but based in Europe. Specifically, I work on Europe-China innovation with a humanistic approach for knowledge creation. Not only carrying out research projects, but also I dedicate a lot of time to connect research with society, striving to contribute to innovative and entrepreneurial management style in business and other dimensions for sustainable development and growth.

Yingying Zhang.PNG

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